Someone asked if the gig economy will remain sustainable and this is my answer. The world’s increasingly uncertain economy will ensure that a lot more of us need work to be flexible, mobile, and divisible into small tasks. Think of COVID, think of looming war or civil...
THINK BOX
Here’s where you get a ton of my free content to keep you inspired as you build and grow your impact, business, and capacity. I write on leadership, marketing, business, social and philosophical views on society and economies.
Why Brief-Packing Impacts Your Copywriting Projects Negatively in the Marketing Process
If you own a business that, I believe, you hold dearly, then you probably choose your team carefully. As you plan to grow teams and processes, there's a lot of damage you do when you hire copywriters with a plan to cheat. Brief-packing is one of the major ways...
Copywriting is Your Business Pitch to Customers
Throughout the lifespan of a business or your career as a business person, you’ll need to talk to people about your product. A quote I read recently hit me. The writer said, “your first investor is your customer”. When we think about people to convince about raising...
Birthing, Ideas, Creating the World From Dreams
It's my birthday today and another opportunity to celebrate birth. In the past three decades and a year, I have had the opportunity to speak with and work with people who've shared their dreams unreservedly. Some shared with me as clients, others as friends, and...
So You Made a Mistake. Does a Second Attempt Ever Feel the Same?
Writing this piece took me back to an early memory of desktop computers. You’d be typing out half a book or thesis just before a power cut. That moment after the electricity goes out is when you remember that you haven’t saved your work. What does it look like to do...
The Blueprint: Create Hot Selling Fiverr & Upwork Gigs
Maybe you've been wondering how to choose a skill that you will sell on Fiverr and Upwork. Whether you are multi-talented or just trying to learn a new skill, you should read this to the end. There's also a free download for you when you read through this blueprint....
The Undeniable Value of a Terrific Brand Identity Design
The first time I created a brand name, it was for a friend. We had a conversation about a dream they had been nurturing for years. It was a deeply personal dream. When we graduated from the University, my friend pursued her dream with a lot of informal training and...
The Ultimate Freelancer Income Growth Matrix: I think I am ready for a car.
Today, I went out to shop for cars. For the first time in my life, I walked confidently into a dealership. I don’t think I would have had the guts a few years ago to walk into a car dealership and be telling them “let me think about it”.
At least this year 2021, even though I haven’t bought a car, I feel like I can price a car.
5-Step Strategy: Investment for Professional Writers
If I have ever told you I make money from writing, I am sorry! I have not been telling you the truth! For a few months now, a mentor had insisted I get a MacBook. “Not like I don’t have a laptop or a phone. My work is pretty perfect and straightforward. So why do I...
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