Online Business Marketing

Online business marketing that fills your calendar with clients.

$500 audit  FREE

Brilliant at your work, but the enquiries do not match? We promise to find out why within 48 hours.

Join an exclusive list of online business owners who receive technical and strategic marketing resources from us. Your reward: a $500 audit, free.

Free · Takes about 3 minutes · Unsubscribe any time

Your gift · OB-AUDIT

Online Business Audit

$500 FREE

Your website and offer1.5 hrs
Your content and proof1 hr
Your follow-up emails1.5 hrs
Your path to a signed client1 hr

Five hours at $100 an hour. In your inbox within 48 hours.

You know the feeling. Here is how it sounds.

48 hoursYour audit, delivered
5 hoursOf expert work, on us
3 fixesRanked, in order
$0No card, no obligation

Sound familiar?

Great at your work. Quiet inbox.

Here is what consultants, coaches, agencies and practices tell us about online business marketing. And here is what we promise back.

Online business marketing: professional reviewing a client enquiry at her laptop

“People visit, say they are interested, then vanish.”

We promise: to show you the exact step where they drop off, marked on a one-page funnel map.

“I cannot tell if my website shows I am credible, or just competent.”

We promise: to read your site as a stranger would, and tell you what they see first.

“I send a proposal and hear nothing.”

We promise: to check what happens between your call and the signature, and name the fix to make first.

“Referrals are great, but I cannot rely on them.”

We promise: to test whether people who have never heard of you can find you, trust you and enquire.

The average firm took 42 hours to answer a web enquiry.

That is what a Harvard Business Review audit of 2,241 US firms found. We will time your reply and show you what to change.

Tell us where it hurts. We will tell you why.

GET YOUR FREE REPORT →

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A quiet inbox has a price. Here it is.

The maths

What a quiet inbox costs a service business.

You sell expertise, so every lost enquiry is a lost engagement. Here is what one small online business marketing improvement is worth.

The consultant

$30,000

a year from one more enquiry in every hundred visitors

Website visitors a month500
Enquiries today (2.0%)10
Enquiries at 3.0%15
Close rate on enquiries20%
Extra clients each month1
Average engagement$2,500
Extra revenue each year (12 × $2,500)$30,000

Same visitors. Same ad spend. One better step.

The practice running ads

$36,000

a year from leads you already paid for

Ad spend a month (20 leads × $94)$1,880
Clients with slow follow-up (10%)2
Cost per client$940
Clients with fast reply and nurture (15%)3
Cost per client$627
Extra revenue each month (1 × $3,000)$3,000
Extra revenue each year$36,000

Same budget. A third less to win each client.

Illustrative examples with every assumption shown. The conversion rate and cost per lead sit inside published industry ranges for professional services. They are not client results.

Want your own numbers? The audit starts there.

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So how do we find your break? Four checks.

Our promise, kept

Four checks. One online business marketing audit.

Every promise below is a part of your audit. Each has its hours and price tag, and none of it costs you a cent.

Online business marketing: reviewing a website together on screen

Promise 1 · 1.5 hrs

$150  FREE

We will show you what a stranger sees

We read your website as a prospect would: who you help, what you offer and what to do next.

Writing and planning client content in a notebook

Promise 2 · 1 hr

$100  FREE

We will check your content earns trust

We review your guides, case studies and posts for proof that you know the work.

Tracking client follow-up on a laptop

Promise 3 · 1.5 hrs

$150  FREE

We will follow your follow-up

We check what a prospect receives after they enquire or subscribe, and how fast it arrives.

Two professionals reviewing a proposal at a table

Promise 4 · 1 hr

$100  FREE

We will find where proposals stall

We map the path from first call to signed engagement and mark where interest fades.

Five hours at $100 an hour

$500 $0 for you

Four promises. Zero cost. Claim yours.

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Could you do this yourself? Here is what that usually looks like.

But couldn’t I just…

Why a free audit beats the usual online business marketing fixes.

You have probably thought of each of these. Here is what happens if you try.

“Can my friends and family tell me what is wrong?”

They will be kind. They will not measure your funnel or rank the fixes. The audit does both.

“Will more ads fix it?”

$3,000 a month is $36,000 a year. More leads into a quiet inbox only raises what each client costs. Find the break first, then spend.

“Should I redesign the website?”

A redesign costs thousands and can still lose prospects at the same step. The audit names the step before you pay for anything.

“I will fix it when I find the time.”

That is what the 48 hours is for. We do the checking, and you do the work you are paid for.

The audit instead · OB-AUDIT

What you get for $0

$500 FREE

Time

48 hours, not months of trial and error.

Money

$0, not $36,000 a year in ads that meet the same break.

Result

Your break marked, and three fixes in order.

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Fair. But why trust us with it?

Why trust us

Online business marketing promises we have already kept.

Over a decade of copywriting, content marketing and digital build work stands behind every online business marketing check, grounded in doctorate-level research.

1,000+

Copywriting and content marketing

Sales pages, landing pages, lead magnets, nurture emails and book launches for hundreds of international founders, consultants and startups, across tech, finance, real estate, education and e-commerce.

Build

Technical and creative

Websites on WordPress and Divi, plus web apps and software products, so your funnel is built as well as written. Brand stories, taglines and long-form content are part of the same work.

Results

Selected projects

Website copy for a Thailand law firm that increased enquiries from expatriates. A landing page for a Geneva language academy that lifted course enrolments. A lead-magnet eBook for a consultant in a restricted industry that improved lead generation.

PhD

Research behind it

Doctorate in Real Estate, University of Pretoria, with peer-reviewed publications and an Emerald Literati Outstanding Paper Award (2024). Every audit starts with evidence, not opinion.

Founder of Housing Africa, an Africa-focused affordable housing finance think-tank.

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Online business marketing: partners discussing a client contract

Convinced? Then claim it.

Your free gift · OB-AUDIT

Claim your online business marketing audit.

Tell us about your business. In 48 hours you will have this:

We promise you

A seven-point rating of your client journey. A funnel map with the break marked. Your first three fixes, in order.

Your website and offer · 1.5 hrs$150  FREE
Your content and proof · 1 hr$100  FREE
Your follow-up emails · 1.5 hrs$150  FREE
Your path to a signed client · 1 hr$100  FREE
5 hours at $100 an hour$500  $0 for you

Join an exclusive list of online business owners who receive technical and strategic marketing resources from us. The audit is our welcome gift.

Free gift closes in

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Offer ends 30 November 2026. After that the audit returns to $500.

Get your free report

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By requesting your free report you join our list of online business owners and agree to receive technical and strategic marketing resources by email. Unsubscribe any time. Only public information is used for your audit, plus at most one honest enquiry in my own name. Your clients and prospects are never contacted.

Still have a question? Ask away.

Your questions

Online business marketing questions, answered straight.

We promise no small print.

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“What is the catch?”

None. The audit is five hours of expert work, worth $500, free for joining our list. No card, no obligation.

“What do you need from me?”

Your website link, your role and how prospects usually contact you. We find the rest from public information.

“Will you try to sell me something?”

You will get your audit first. If you later want help fixing what it finds, we scope it with you. You decide.

“What happens after I join?”

You get your audit, then technical and strategic marketing resources by email. Unsubscribe any time.

“Is this right for my business?”

If you charge for your expertise and want online business marketing that brings the right clients, yes. Think consultants, coaches, agencies, accountants, lawyers, designers and architects.

“How long is it free?”

Until the date on the countdown. After that, the audit costs its $500 value.

That is everything. One step left.

Your work deserves a fuller calendar.

You have heard the promises. Claim the online business marketing audit and we will start keeping them.

Free · Takes about 3 minutes · Unsubscribe any time