A path through real estate,
research and market systems.
- PhD in Real Estate (University of Pretoria)
- Research focus: affordable & sustainable housing finance
- 10+ years across housing research and consulting
- 1,000+ marketing and systems projects completed
A decade at the intersection of research and practice.
My academic work is grounded in real estate, with a doctoral focus on affordable and sustainable housing finance at the University of Pretoria. That research sits at a practical intersection — understanding how housing finance systems work, where they fail, and what it takes to make them accessible to the people who need them most.
In parallel, I have spent over a decade working with businesses, consultants and entrepreneurs on the challenge of market access — building the products, platforms and acquisition systems that allow their expertise to reach the clients who need it. Both fields kept presenting the same underlying problem: value exists, but it isn't connected to the people who need it.
Outside of work you will find me exploring cities, reading about infrastructure and urban systems, or spending time with family. If you would like to know more about my background or discuss a project, feel free to reach out.
Make complex things understandable — whether that is a housing finance structure or a marketing funnel.
Only take on work I believe in and where I can genuinely add value.
Focus on outcomes that matter: sustainable homes financed, products sold, knowledge shared.
How we could work together
Six defined services across housing research and product systems. If any of these feel right for what you're working on, click through for the pricing and detail. Otherwise, let's just have a conversation.
Market & Feasibility Studies
Briefing notes, full market studies and comparative research. PhD-level research methods, applied.
Policy & Strategy Advisory
Strategy sessions, project advisory and monthly retainers for institutions and agencies.
Capacity Building & Training
Workshops, intensives and custom curricula, built around your team's actual gaps.
Website & Funnel Design
Foundation, Practice and Platform builds. Sites built to do actual sales work.
Copy, Content & Audits
Audits, content engagements, lead magnets, book projects. Research-grounded writing.
SaaS & Custom Build
MVP sprints, full production builds and co-founder engagements for founders without an engineering team.