- PhD in Housing Finance & Policy (University of Pretoria)
- 10+ years, housing agencies, NGOs and private developers
- Built funnels and marketing systems for 1,000+ clients
- Over 1,000 projects completed as a marketing consultant
- Research focus: housing finance & urban land systems
I grew up fascinated by how cities work. That curiosity led me to study economics and housing finance, eventually completing a PhD on how people access land and housing. Over the years I noticed something: the same structures that shape our built environment also show up in how ideas and products move in the market.
After working with housing agencies and NGOs, I began helping colleagues and friends with their marketing systems. They had expertise, but no structure. The work felt familiar — diagnose the system, find the gaps, design a path. Today, I sit at this intersection on purpose.
Outside of work you’ll find me exploring cities, reading about infrastructure or enjoying time with family. If you’d like to know more about my background or discuss a project, feel free to reach out.
Perspective
How I think about the work.
My guiding principles are simplicity, clarity, and commitment to incremental results. These are not slogans — they are operational rules that shape every engagement.
Simplicity over sophistication
The most effective marketing and product systems are usually the simplest ones. Complexity is often a disguise for unclear thinking. I work to strip problems back to their structural core before designing anything.
Incremental results, not big reveals
Sustainable business results come from consistent, compounding improvements — not a single campaign or launch. I help clients build the infrastructure for that kind of steady growth.
Research-led decisions
My academic background means I approach business problems with the habits of a researcher: look at the evidence, understand the structure, then design a response that addresses causes rather than symptoms.
The internet as infrastructure
I see the internet not as a marketing channel but as infrastructure — a system of connection. The work is about building the right nodes in that system for your specific market.