Work

Understanding systems.
Connecting value to people.

I work across two domains — housing markets and policy on one hand, and products, platforms and market access on the other. The common thread is structure: how value is organised, communicated and moved.

The common thread

Two domains, one methodology.

Whether I’m reviewing housing finance data or helping a consultant structure their first digital product, the question is the same: why isn’t this connecting with the people who need it? Both problems respond to the same approach.

How I Work →

01ListenUnderstand what exists and what is blocking it.
02DiagnoseMap the structural gap between current state and desired outcome.
03DesignBuild the connector — research, system or product.
04ImplementExecute, measure and iterate.

Domain 01

Housing Markets & Policy Systems

Research, advisory and capacity building grounded in African housing markets. I work with agencies, developers, NGOs and policy bodies.

Market & Feasibility Studies
Market Research

Market & Feasibility Studies

In-depth studies of housing markets, land administration and regulatory frameworks. From $2,800.

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Policy & Strategy Advisory
Policy Advisory

Policy & Strategy Advisory

Strategic advisory for housing programmes, feasibility assessments and policy design. From $450.

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Capacity Building & Training
Training

Capacity Building & Training

Workshops and curricula for policy teams, development organisations and financial institutions. From $1,800.

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Domain 02

Products, Platforms & Market Access

Product development, websites, funnels and lead generation for experts, founders and operators who have expertise or a product that isn’t reaching the right people.

Website & Funnel Design
Web & Funnel

Website & Funnel Design

Sites built to do actual sales work — from brochure to full marketing system. From $1,500.

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Copy, Content & Audits
Copy & Content

Copy, Content & Audits

Lead magnets, sales pages, articles and brand content. From $450.

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SaaS & Custom Build
SaaS & Build

SaaS & Custom Build

MVP sprints to full production builds. Concept to working product. From $7,500.

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Not sure where to begin?

The Start Here page will point you in the right direction.