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Marketing Systems · Housing Research
Bridging markets and housing.
Turning knowledge into systems that work.
Many of my clients aren't starting from scratch. They have an idea, a project or a body of knowledge that matters — but it isn't connecting or scaling. My work is to look at what already exists, understand the structures around it and help you put everything in place so it can thrive.
PhD, Real Estate
University of Pretoria
1,000+ Projects
Marketing & research consulting
10+ Years
Housing & systems advisory
20+ Products
Built and launched
Two areas of work
Research and systems, connected by a common logic.
Housing & Policy
Researching housing finance and infrastructure, analysing markets, and advising organisations on how to structure policies and projects that deliver real outcomes.
Explore Housing & Policy →
Products & Market Systems
Working with professionals and businesses to structure their expertise or products, design lead-generation systems, build funnels and create long-term market alignment.
Explore Products & Markets →
Who I help
You might be here because you're trying to turn a housing project into something sustainable, or you have a product or expertise that's sitting idle. If you've built something that matters but it isn't yet working the way you hoped, we should talk.
Institutions & Organisations
Agencies, developers, NGOs and policy bodies who need research, market intelligence and systems thinking.
Experienced Professionals
People with deep expertise who want to structure their knowledge into products or services and reach the right audience.
Builders & Founders
Property developers and business owners who have a concept or product that isn't connecting with its market.
Services
Services & pricing
Six ways to work together, across both areas. Fixed-price entry points, transparent tiers and clear scope. Explore each service or start a conversation.
Housing & Policy
Market & Feasibility Studies
Briefing notes, full market studies and comparative research. PhD-level research methods, applied.
From $2,800
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Housing & Policy
Policy & Strategy Advisory
Strategy sessions, project advisory and monthly retainers for institutions and agencies.
From $450
Explore →
Housing & Policy
Capacity Building & Training
Workshops, intensives and custom curricula, built around your team's actual gaps.
From $1,800
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Products & Markets
Website & Funnel Design
Foundation, Practice and Platform builds. Sites built to do actual sales work.
From $1,500
Explore →
Products & Markets
Copy, Content & Audits
Audits, content engagements, lead magnets, book projects. Research-grounded writing.
From $450
Explore →
Products & Markets
SaaS & Custom Build
MVP sprints, full production builds and co-founder engagements for founders without an engineering team.
From $7,500
Explore →
How it works
A simple, honest process.
01
Listen
We start with where you are. What exists? What's working and what isn't?
02
Diagnose
We map the system around your idea, identifying gaps and misalignments.
03
Design
We structure a path forward — research engagement, product blueprint or marketing funnel.
04
Implement
Together we put the plan into practice, measure and adapt.
What clients say
"Great communication and outstanding work. They helped with copywriting for our landing page, flyer, and cold-email campaign. I'm really happy with the quality of the work."
Muriel Grobler — United States"I appreciated that he had questions prepared in the intake and followed up with more questions to get a better understanding of what I wanted. My sales copy was done to my satisfaction with no revisions needed."
Moniquer343 — United States"Finished in a timely manner to my liking. Definitely recommend."
Goulegit — Canada
Insights
Writing & research.
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A reflection on what it costs to write for algorithmic performance rather than the reader.
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Beyond this site
Open Linktree
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There's a wider footprint of work worth exploring.
Books, ongoing projects, articles, my Selar shop, social profiles and other outputs -- all catalogued in one place. Have a look around if you want a fuller picture.
If you're ready to make your knowledge or project work better, let's take the next step together.
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