Writing this piece took me back to an early memory of desktop computers.
You’d be typing out half a book or thesis just before a power cut. That moment after the electricity goes out is when you remember that you haven’t saved your work.
What does it look like to do business online where so many things could go wrong? Your marketing could fail. Customers can jump ship easily. In some cases, devices could be stolen with valuable business information.
On a few days when I had gotten myself to start on personal web designs and had even written the copy, a small glitch in the process would break the design and I’d lose even the content developed.
Usually, this is even more discouraging than the inertia before your first effort. You now feel like you have seen your fears in action. The risk is now very real. If you are like me, you’ll try for a few fruitless minutes to recall the exact way the previous effort looks like. It never sounds so much like the sweet spot you found before.
How We Process Risk Matters
Risk is often the reason many people never get to do things they want to do. As a content developer, I have seen a number of enthusiastic projects go to the back burner because the owner fears some risk.
Risk of losing face, of failure, of money loss, natural disaster and lots more. These are real issues but fear isn’t the answer.
Risk management is how we reassure ourselves and others that we will eliminate as much uncertainty as possible. It doesn’t mean that we will be perfect or indestructible.
Creating content that instills confidence is a great strategy for nurturing your brand and prospects. However, it could also be a risk to put yourself out there and share how vulnerable you are figuring things out.
Th inertia you feel is only overcome by taking one step after another while cutting down bad decisions. Content helps you carry those who are important along in this process.
How to bounce back from “mis-steps” is to ignore your disappointment, take a big pause, take some time off if possible.
After you have mourned the interruption, get back as if you are starting something entirely new. Restart the process like it’s all new to you. Forget what was almost achieved and let a new future emerge.