Property Development Marketing
Property development marketing that turns enquiries into sales conversations.
Property development marketing built on a research-backed report, a landing page and a five-email follow-up, so qualified buyers stop slipping away after the first enquiry.
The problem
Where property enquiries are lost.
Developers pay for property marketing to attract enquiries, then lose them in the gap that follows.
A slow or generic first reply
Buyers compare several projects at once. A late or off-target reply ends it.
Nothing between browse and buy
Researchers leave without a report worth downloading, and rarely come back.
Leaders nobody can verify
With no published market insight, the firm looks like every other developer.
The funnel kit
A property development marketing funnel in four pieces.
Each has one job. Together they carry a cautious buyer from first click to your sales team.
Landing page
One offer, one message, one button.
Report or white paper
Answers the buyer’s biggest question: financing, yield, demand or risk.
Five nurture emails
Drawn from the report, spaced to help rather than pester.
Follow-up call
Script, qualifying questions and a handover note.
Why a report
Why property development marketing needs a research report.
Decision-makers rarely act on a sales page alone. A well-researched report gives a cautious buyer a reason to share their details and a reason to trust you.
It also gives your emails and sales calls something substantial to refer back to, from financing and rental demand to yields, delivery risk and modular or prefab housing.
Why it works
Property development marketing backed by research you can verify.
The team’s research and business experience spans over a decade of research and consulting, including doctorate-level property education.
Real Estate, University of Pretoria. Published in the International Journal of Housing Markets and Analysis and the Journal of African Real Estate Research. Emerald Literati Outstanding Paper Award (2024).
Landing pages, sales copy, email sequences and lead magnets for hundreds of international founders and startups, including an eBook for an Australian home developer.
IPCC · CAHFSelected work
Expert input to the World Bank Building Green dataset, expert reviewer for the IPCC report on Climate Change and Cities, and contracted profile compiler for the Housing Finance in Africa Yearbook. IFC EDGE Expert.
Founder of Housing Africa, an Africa-focused affordable housing finance think-tank.
Read the full background →Free Property Project Audit (PP-AUDIT)
Find where your property development marketing funnel loses buyers.
Send your project link. Within 48 hours you get a one-page Property Project Audit of how a buyer experiences your enquiry path and which fix to make first.
What you get
Public information only, plus at most one honest enquiry in my own name. Your buyers are never contacted.
Request your Property Project Audit (PP-AUDIT)
Questions
Property development marketing questions developers ask.
Is the PP-AUDIT really free?
Yes. One page, no obligation. If you want help with the fixes, we talk scope after you have read it.
What do I need to send?
Your project link, your role and how buyers usually contact you. The rest comes from public information.
What does the full kit cost?
Scoped after the call, based on your project and markets. The audit shows which piece to do first, so you pay only for what you need.
Which tools do you work with?
Everything arrives as documents ready to paste into HubSpot, Salesforce, Mailchimp, Follow Up Boss or your own CRM.
Who is this for?
Mid-size to large developers, brokerages, property investment firms, and builders of modular or prefab homes.
Find out where your funnel loses buyers.
One page, 48 hours, no cost.