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How love affects successful writing, beautiful expression that works.

Let your love be like the misty rains, coming softly, but flooding the river. – Malagasy Proverb You can’t possibly make anyone love you if you don’t love yourself enough. Like business negotiations, love is a strict bargain. There is a…

Essential Ingredients for a Focused Writing Session; The Self-Expression Dilemma.

An elderly man once asked his protege who wanted to be a world-renowned speaker “Do you want to be a great speaker? Or do you want great people to listen to you Or do you want to be known by…

Facebook Advertising: 4 Samples of Ad Copy Writing for Social Marketing

The cost of Facebook advertising is definitely growing and users seek results from sponsoring advert promotions. First, we must be clear that successful Facebook advertising relies a lot on three things: A properly written advert. Organic audience marketing. Inorganic or…

​Fela Durotoye: Accusations, The truth About Fuel Subsidy, President Buhari and 2019 elections.

In 2015 the Baga attacks saw about 2,000 Nigerians dead at the hands of Boko Haram. Hafsat Abiola-Costello Founder/President Kudirat Initiative for Democracy, also the daughter of the Late MKO Abiola wrote an open letter to the GEJ administration. This…

​Executive Speech Writing: The Failure of Nigeria’s 2018 Presidential New Year Address and Lessons for Leaders.

I believe that January 1, 2018, is another day in history! It would be in the record that the Presidential Speech failed Nigerians all over the world. A simple executive job that could have strengthened the citizenry’s faith in the…