Here’s where you get a ton of my free content to help keep you inspired as you build and grow your digital business. If you are looking for personal stories, a journey into self-development, some self-help content for storytelling, then you are welcome to my mind.
The headline in your landing page copy is your marketing arrowhead. Sharpening it is non-negotiable. Writing a punchy headline isn’t the same as lying to grab traffic. When writing your headline, think about this: What outcome am I promising my buyer? Does it match...
Working from the Hospital hallway… This is my life as an Entrepreneurial Copywriter. My wife is about 8 months pregnant. And I can’t wait to meet our baby. This is not how the journey started for me. I was scared and anxious and some days, I still have worries. I...
AI Marketing software is becoming huge and affecting writers badly! How are we coping? You might ask. Initially, I felt this would be a phase and things would fade back to normal but it’s not getting there. Especially since a lot of businesses are motivated by...
On the issue of AI-generated content and freelance writer jobs. I made a funny post on my Facebook wall about this topic last week and saw a lot of fun responses. I thought it was all jokes until I started to see angry posts flying around. There are those like Paul...
Every freelancer must have a profitable skill. Freelancing in itself isn’t a skill. It is an approach. The actual skill you will sell through this approach must have these 4 attributes: It must be a skill with digital value. In other words, there are digital products...
I completed two interesting projects recently. And they have two lessons: The first is about what it takes to compete in an AI world. How skill evolution can make a creative writer more valuable. Before I talk about the Figma project, let me tell you about the AI...
If you own a business that, I believe, you hold dearly, then you probably choose your team carefully. As you plan to grow teams and processes, there's a lot of damage you do when you hire copywriters with a plan to cheat. Brief-packing is one of the major ways...
Throughout the lifespan of a business or your career as a business person, you’ll need to talk to people about your product. A quote I read recently hit me. The writer said, “your first investor is your customer”. When we think about people to convince about raising...
If I have ever told you I make money from writing, I am sorry! I have not been telling you the truth! For a few months now, a mentor had insisted I get a MacBook. “Not like I don’t have a laptop or a phone. My work is pretty perfect and straightforward. So why do I...
Subscribe