There’s no marketing plan that can escape the havoc of a big ego. A lot of times, the reason behind zero sales is not even that technical.
THINK BOX
Here’s where you get a ton of my free content to keep you inspired as you build and grow your impact, business, and capacity. I write on leadership, marketing, business, social and philosophical views on society and economies.
TikTok Ban News: A Devastating Blow to American Small Businesses
Before TikTok came into the picture, many small business owners relied on Google and Facebook ads to grow their reach. Organic traffic and audience engagement were difficult and expensive. That all changed with TikTok. According to Oxford Economics, over 7 million...
Personal Stories in Marketing: Bootstrapping Your Success
The Internet has revolutionized business, offering unparalleled access to markets and opportunities for bootstrapping your success. The concept of bootstrapping comes from pulling yourself up by your bootstraps. This idea is believed to have been popularized by...
The Decline of Organic Reach on Social Media: What It Means for Businesses and How to Adapt
Over the past few years, the dynamics of social media have drastically shifted, leaving businesses struggling to maintain visibility and sales using organic traffic. While platforms like Facebook, Instagram, and Twitter have long been vital channels for organic...
Rethinking Admiration in Business: How to Stay Visible and Viable with Caution!
In the world of business, staying visible and viable takes some effort and mastery. People’s admiration is a valuable asset for growth. However, our complexities as social beings create conflicting desires. Therefore, it's possible to admire someone for a particular...
Marketing Lies: My Website Needs a Redesign or Something!
I’ve recently had a strong urge to rebrand and redesign my website. Around this time every year, I get that itch. It’s like since I have all these skills now, it doesn’t take me so much to do it, so why not? I think I’ll do it on the night between 31st December and...
Instead of LYING on Your Landing Pages, fix your HEADLINES.
The headline in your landing page copy is your marketing arrowhead. Sharpening it is non-negotiable. Writing a punchy headline isn’t the same as lying to grab traffic. When writing your headline, think about this: What outcome am I promising my buyer? Does it match...
Business Growth Hack: Always Choose the Entrepreneurial Copywriter
Working from the Hospital hallway… This is my life as an Entrepreneurial Copywriter. My wife is about 8 months pregnant. And I can’t wait to meet our baby. This is not how the journey started for me. I was scared and anxious and some days, I still have worries. I...
Growth In AI Marketing Software Will Disrupt Freelance Writing Hires
AI Marketing software is becoming huge and affecting writers badly! How are we coping? You might ask. Initially, I felt this would be a phase and things would fade back to normal but it’s not getting there. Especially since a lot of businesses are motivated by...
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