Copy and content grounded in research, not formula. I write the lead magnets, articles, sales pages and brand content that build authority and convert visitors. Whether you need a single audit, a content engagement, or a book-length project, the work starts with understanding your market.
Most marketing copy reads like every other piece of marketing copy. It does not differentiate, does not earn trust, and does not survive a careful reader. My content does — because it draws on research methods I use in housing policy work, applied to commercial writing.
Over a thousand projects across copywriting, content strategy, lead magnets and brand systems. Everything written is anchored to your audience, your evidence and your voice.
Diagnostic for sites and content that are not converting.
A focused content build for a specific outcome.
Ghostwritten book, whitepaper, or research-led thought leadership.
Pricing reflects standard scope. Local and international market rates considered in final quotes.
Every project starts with understanding your audience, your evidence and your category. The writing follows.
I write to a standard, not to a template. The work survives a careful reader and serves your authority.
A retainer or content engagement is built so the output continues. Documentation, voice guides and process so you can sustain it.
Start with an audit, an article pack, or a longer project.