I’ve recently had a strong urge to rebrand and redesign my website.

Around this time every year, I get that itch.

It’s like since I have all these skills now, it doesn’t take me so much to do it, so why not?

I think I’ll do it on the night between 31st December and Jan 1st, it’s usually when that frenzy hits me real hard and I just can’t resist it anymore.

I know you can relate.

I didn’t start to design websites because I was crying as a child to become a designer.

In fact, I was one of those kids that “had little ambition”. If my family was not filled with overachieving academics who probably compensated for something with scoring the best at everything, I’d probably have been a happy backpacker selling cigarette sticks for a living.

Anyways, I’m writing this blogpost just to remind someone out there about the lies we buy into so often.

We think that marketing requires us to make huge commitments and unrealistic changes that we never really get to.

A Writer’s Something-Life Crisis

I have recently become a father and am barely coping with my client deadlines. I write content late into the night and fall asleep, fatigued.

My wife, who doesn’t like me sleeping in another room, has banned me from the room cause my snoring wakes the baby. I think I’m dealing with some kind of something-life crisis.

Yet, I know that my business needs to keep growing.

In the past few weeks, I have been ruminating on what needs to change. I miss the days I could pump out multiple social media posts and get at least a few of them having some cool reach. Then I’d use that visibility to sell a course and get some of my marketing out of the way.

Now, I’m older and have things I have to keep to myself and work through. That also means content writing is becoming more “cautious” for me. I’m not complaining but I miss the days of all that energy and getting all the eyes on my pages.

Facebook, which was my main marketing platform, has also changed immensely. Everyone’s talking about the algorithm and AI. It’s like the bots are punishing us for not being as active as we used to be.

Dump SEO and Marketing Tricks and Just Do Something!

Here we are even more confused about how to run a business on a budget. So, we think, “maybe I should just redesign my website”. Maybe someone’s going to notice and ask me whatsup?

The truth is that they won’t. Or maybe a few people will. Yet, it will not be sufficient to sustain a business growth that you need right now.

So, what’s the way forward?

I realized I haven’t written a proper blogpost in a while. I used to make some of my posts on here using the Jetpack mobile app. However, for some reason, I stopped. I always tell myself it would be much better to post from the PC cause I can then do all the SEO and stuff.

So, I lose out on another opportunity to just get marketing done because of this unrealistic idea of what I think my marketing should look like. The truth is that my life is not designed to follow all these methods. My business cannot wait till I have finally gotten the chance to redesign the website.

I must just get on with using the tools I have at hand and making sure it is as presentable as possible.

Ask Whatsup? Let’s Do Something Together

So, here’s what I am working on for now. I have been doing a lot of ghostwriting for business owners in tech, real estate and construction, corporate leadership and so on. These businesses use content to generate leads and build brand authority. I help them ideate, create, and design lead magnets and books they incorporate in their brand marketing efforts.

If you would like to work with me on something similar, just send me a message on WhatsApp.

Some of my other services are on my company page. I started a content development agency called Dijitol and work with a fully remote team to serve small and medium scale businesses in their product launches. We have the experience and tools to help you design online sales pages that convert to leads and purchases.

I hope this post inspires you to stop procrastinating using big unrealistic marketing goals as excuses. Take the horn by the bull and do what you can do.