I love running an online business for many reasons. One big reason is that it protects me from hurtful rejections. Say no. Don’t be mean about it. It’s one thing to reject someone’s business offer. It’s another thing to write…
Category: Marketing
How I optimized my sales funnel and improved conversion.
If there’s anything you should know about digital platforms and marketing, it’s that nothing works immediately. So we optimize and improve for results. Never be impatient when it comes to getting your digital platforms working. I have spent the last…
Seducing Clients with the New Mailerlite Rich Text Editor.
Are you planning on Valentine’s day tricks for your lovers? Why not do something for your business that might just get you more clients and lovers? Here’s a cool way to celebrate with a customized rich-text email to several love…
Trending Marketing Strategy: Case Study, The Tony Elumelu Foundation Influencer Network!
Today I got an email from the Tony Elumelu Foundation (TEF) that I was now a part of their Influencer Network. The intro went like
Writing Newsletters: Email Marketing for Noobs
You may have read about content marketing and brand promotion on this blog. It’s possible you really want to know how to get this thing up and running!
Silence is Bad Marketing Strategy for Small Businesses using Digital Platforms
I don’t think people who work silently are any better than those who don’t. The power of storytelling is not limited to the way it makes people feel. It also affects how effectively you capture your market share. In “How…
How to Build A Magnetic Brand Using Content Marketing
Many business owners don’t understand how content marketing can help them make more money. They think advertising should
A Complete List of Writing, Editing & Publishing Hacks in 2020.
3 Fail-Proof Pathways to Authorship in 2020. So you’ve always wanted to publish a book but you don’t know how to write well, or you suffer Writer’s block?
How to Write Personal Business Brand Stories for an Executive Target Market
It’s late afternoon, and a small business owner has sent a brief. There’s an email notification that provides a preview of work.
How Your Social Network Takes Your Writing to a Global Level.
Today, I just want to do a journal entry on how I get noticed. Writing for me has gone beyond a hobby. It’s a career, a business and a legacy.
Delta State, Nigeria: Don’t doubt your gift.
You might wonder why I am so confident about my work. Every new day as a freelance writer comes with its own sets of doubts. Talking to prospects, meeting deadlines, missing some, taking new jobs. It’s like running a company…
Jenna Bourgeois’ Claim About Nigeria, a Lesson to Investors
Why is Jenna announcing the failure of his venture at this time? It’s a perfect loophole to claim Nigeria was simply too fraudulent to work in. Covering up probable mismanagement, exploitation of labor, and horrible recruitment processes.
Avoiding Intrusive Advertising: Do Smart Marketing
Everyone hates intrusive adverts but we go ahead and create them anyway. There’s a new product every day pushed into social feeds and emails. Isn’t it obvious
Why Your Content Marketing is Not Converting to Sales.
Does it feel like you are standing on a ledge? Are you tired of writing about your business online?
Why your startup e-commerce site may not sell in Nigeria, and the way forward.
There are some things e-commerce sites need to take into account when selling to Nigerians. Many of us don’t know how to use payment platforms.